Shireland CBSO Academy brought the world of music technology to life during its recent Music Focus Day, offering students an inspiring opportunity to explore careers beyond performance. In collaboration with Laney Amplification, one of the Academy’s key partners, the event provided real-world insight into the design, marketing, and innovation behind the world’s leading music equipment used by artists worldwide.
The day welcomed representatives from the Headstock Group, the parent company of Laney Amplification, which oversees a wide portfolio of leading music gear brands. Through a series of workshops and talks, students gained a deeper understanding of how music products are developed and brought to market, from initial concept and technical design through to branding and global distribution.
Laney Amplification, founded in 1967 by Lyndon Laney, remains a cornerstone of the British music industry. Headquartered in Halesowen and now led by Lyndon’s son, James Laney, the company is renowned for its blend of heritage craftsmanship and cutting-edge technology. Its products have helped shape the sound of iconic artists such as Tony Iommi and Lacuna Coil and continues to support musicians across genres today.
During the event, students explored the many career pathways within the music technology sector. Industry experts highlighted roles ranging from audio engineering and product design to marketing and sales, revealing how collaborative teams bring innovative products to life. A particular focus was placed on Laney’s development of advanced digital amplification, which is helping define the future of modern music production.
David Green, Principal at Shireland CBSO Academy, said: “Music technology is an ever-evolving field and our focus day gave our students a powerful insight into an industry that is both creatively rich and advanced.
“Our partnership with Laney Amplification opens doors for our learners to engage directly with professionals and understand the wide range of opportunities that exist within the music industry. We would like to extend our heartfelt thanks to Headstock Group and Laney Amplification for generously sharing their time and insight, which has left a meaningful impression on our students.
Lee Wrathe, Director of Sales and Marketing at Headstock Group, commented: “It’s been a privilege to collaborate with Shireland CBSO Academy for their Music Focus Day and to see first-hand the enthusiasm and creativity of the next generation.
“At Headstock Group and Laney Amplification, we’re passionate about demystifying the world of music technology and showing young people that there are exciting, rewarding careers beyond the stage. By sharing our experience in product innovation, design, and marketing, we hope to inspire students to explore the many pathways available in this dynamic industry. We believe that partnerships like this are essential for nurturing future talent and ensuring the continued evolution of music technology.”
Established in 2024, the Academy’s partnership with Laney Amplification continues to provide students with meaningful industry connections and real-world experiences. It reflects Shireland CBSO Academy’s commitment to preparing students for the demands and possibilities of a fast-moving, creative industry.
