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News & Events

New Academy Badge Unveiled

Shireland CBSO Logo

As we move into the next academic year, we have been creating a new visual identity for the school.

The new look was driven by our desire to establish a strong, long-term identity and reputation for our school and to align with the City of Birmingham Symphony Orchestra’s own striking rebrand that they have completed in recent months.  

As we looked to refresh our brand, we wanted to capture the essence of what makes us unique and forward-thinking. That’s why we turned to the conductor’s baton, a symbol of the power of music to unite and inspire. The swirl of the baton represents the flow of music and the way that music can bring people together, while the letters S C B S O are embedded in the logo, reflecting our deep connection and first-of-its-kind partnership with the City of Birmingham Symphony Orchestra. 

Our new logo is a bold and futuristic design that represents the innovative spirit of our school, while also paying tribute to the rich history and traditions of music. We hope that this new visual identity will inspire our students, staff, and families to embrace the transformative power of music and to always strive to be the best they can. 

Creating a new look for the school has required a lot of thought, but we understand that it is only one piece of the puzzle. Ultimately, the growth and development of our school will be driven by the hard work and ambition of our students, staff, and families. We invite all of you to be a part of determining what it means to wear this school badge and contribute to the school’s continued success. 

Our new visual identity has already been shared with our uniform suppliers, and we will be moving all of our online content and physical materials to reflect our new look in the coming weeks.

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